The launch of Airlie Beach’s newest development on the weekend (June 19) was a true reflection of what makes the Whitsundays a world-class destination.
Whitsunday Reflections is a 45-apartment development set into the hillside overlooking Airlie Beach and the outstanding views from each apartment showcases the location to its full advantage.
A number of VIPs and journalists from interstate and overseas were invited to take a sneak peek at the resort on the weekend, with the development then featuring on last night’s Win News.
For the out-of-town visitors, the highlight was the combination of large, comfortable apartments with unbeatable views.
"Visitors from Sydney, in particular, could not believe the outstanding value in the Whitsundays," PRDnationwide Whitsunday Principal Christie Leet said.
"There are not many properties in Australia that can compete with the location and views and they all come with very large price tags.
"We are ready for an upturn in the market in the Whitsundays and southern investors are really starting to take notice of the exceptional value we have at the moment."
Several apartments were immediately sold on release to the market with strong enquiries continuing.
Whitsunday Reflections consists of a range of apartments in one, two, and three bedroom configurations, as well as four two-storey penthouses.
Apartments can be owner-occupied, permanently let or part of the holiday letting operation to be managed by Blue Chip Accommodation Group.
In either case, the size of the apartments will be an advantage, averaging around 30% larger than similar apartments on the market in Airlie Beach.
Mr Leet said having finished product to bring to the market was a distinct advantage.
Whitsunday Reflections was originally marketed as Double Cone when it sold out off the plan in 2004. The developer at the time was not in a position to finish the project and those sales didn’t proceed.
"Now we have the advantage of completed product and, because of where we are in the property cycle, apartments can be purchased for about 20% less than the original price six years ago," he said.
"This is one of those situations where you will look back in years to come and wish you had taken up the opportunity."
Apartment prices start at $352,000, with an average of $565,089.
